When a new review is published on your local review engine, it becomes an individual review on it’s own search engine optimized page! This is very important for a number of reasons:
- The search engines can index each page, creating more positive content for your company
- It creates a unique URL
- It creates a variety of keyword-driven anchor text links pointing to your primary website based on the service + city + state of the reviewer who left the review. This can help boost your overall search engine rankings.
- The review now becomes part of an RSS feed that you can use to promote and syndicate your reviews on many other sites automatically.